According to his agent, Ben Rothlisberger is less concerned about the dearth of endorsement deals than he is the public perception that he’s a potential rapist. Well, that’s good to know. So either Rothlisberger is a normal human being who is, at least, attempting to understand the severity of his “alleged” improprieties or he’s a sociopath who can’t fathom why people don’t like him.
CNBC reports that the Pittsburgh quarterback on his way to his third Super Bowl is still considered a marketing misstep by most companies. In fact, he’s on par with Amy Winehouse, Barry Bonds and Pete Rose. Nice company if you want to be known as a drug addict or a cheater…or both. The article states:
“People didn’t like him, they didn’t trust him, they didn’t find him to be aspirational,” said the DBI’s Chris Anderson. “After last night’s performance his scores will be on the upswing, though it will be interesting to see just how much they bounce back.”In a poll taken before the season, in which Roethlisberger was suspended for the first four games because of his conduct, Roethlisberger’s positive Q Score dropped 33 percent, while his negative Q Score rose 124 percent.
Henry Schafer of Marketing Evaluations, which produces the Q Scores, said he’s not so sure that on-the-field success will bring Roethlisberger more fans in the marketing world.
“He hasn’t really done much talking about the negative,” Schafer said. “And we’ve found that athletes that don’t do a good job of explaining what happened don’t recover as fast as those that do.”
So get out there, Ben. Let the world know you didn’t do anything wrong. Your fans and critics would love to hear you answer those pesky sexual assault claims. Of course, your attorneys might be singing a different tune. And if I were you, I’d take my lumps in the public eye and do just what my lawyers told me. Unless you really are a sociopath.
[Source: New Black Man]
